{
  "$schema": "https://oneil.brandhub.design/brand-tokens.json",
  "brand": "O'Neil Companies",
  "source": "https://oneil.brandhub.design",
  "documentation": "https://oneil.brandhub.design/brand-guide.md",
  "updated": "2026-08-14",
  "taglines": {
    "company": "Made to Impress",
    "platform": "Messaging that Matters"
  },
  "color": {
    "primary": {
      "blue": { "hex": "#489FDF", "rgb": [72, 159, 223], "cmyk": [67, 21, 0, 0], "pantone": "2171", "ada": "#1179C5" },
      "black": { "hex": "#000000", "rgb": [0, 0, 0], "cmyk": [0, 0, 0, 100] },
      "white": { "hex": "#FFFFFF", "rgb": [255, 255, 255], "cmyk": [0, 0, 0, 0] }
    },
    "secondary": {
      "navy": { "hex": "#141B4D", "rgb": [20, 27, 77], "cmyk": [100, 87, 0, 58], "pantone": "2766" },
      "steel": { "hex": "#647692", "rgb": [100, 118, 146], "cmyk": [62, 42, 17, 12], "pantone": "2138" },
      "silver": { "hex": "#C8D8EB", "rgb": [200, 216, 235], "cmyk": [19, 7, 0, 0], "pantone": "657" },
      "violet": { "hex": "#C964CF", "rgb": [201, 100, 207], "cmyk": [26, 67, 0, 0], "pantone": "252" },
      "red": { "hex": "#F4364C", "rgb": [244, 54, 76], "cmyk": [0, 89, 66, 0], "pantone": "1787", "ada": "#DF2D42" },
      "orange": { "hex": "#FF8F1C", "rgb": [255, 143, 28], "cmyk": [0, 49, 96, 0], "pantone": "1495" },
      "yellow": { "hex": "#F0B323", "rgb": [240, 179, 35], "cmyk": [0, 27, 92, 0], "pantone": "7409" },
      "green": { "hex": "#00B373", "rgb": [0, 179, 115], "cmyk": [78, 0, 73, 0], "pantone": "2250", "ada": "#11865C" }
    },
    "semantic": {
      "background": "#F2F7FB",
      "surface": "#FFFFFF",
      "foreground": "#232323",
      "mutedForeground": "#647692",
      "border": "#E1E4E9",
      "primary": "#1179C5",
      "primaryForeground": "#FFFFFF",
      "accent": "#489FDF",
      "success": "#11865C",
      "warning": "#FF8F1C",
      "destructive": "#DF2D42",
      "info": "#489FDF"
    },
    "chartSeries": ["#489FDF", "#141B4D", "#00B373", "#FF8F1C", "#C964CF", "#F0B323", "#647692", "#F4364C"],
    "gradients": [
      { "name": "Blue to Green", "from": "#489FDF", "to": "#00B373" },
      { "name": "Blue to Violet", "from": "#489FDF", "to": "#C964CF" },
      { "name": "Blue to Red", "from": "#489FDF", "to": "#F4364C" },
      { "name": "Blue to Steel", "from": "#489FDF", "to": "#647692" },
      { "name": "Blue to Navy", "from": "#489FDF", "to": "#141B4D" },
      { "name": "Green to Yellow", "from": "#00B373", "to": "#F0B323" },
      { "name": "Yellow to Violet", "from": "#F0B323", "to": "#C964CF" },
      { "name": "Yellow to Red", "from": "#F0B323", "to": "#F4364C" },
      { "name": "Orange to Violet", "from": "#FF8F1C", "to": "#C964CF" },
      { "name": "Orange to Red", "from": "#FF8F1C", "to": "#F4364C" },
      { "name": "Violet to Red", "from": "#C964CF", "to": "#F4364C" },
      { "name": "Silver to Blue", "from": "#C8D8EB", "to": "#489FDF" }
    ],
    "accessibility": {
      "rule": "Use ADA-adjusted values for small text and UI controls",
      "adaSubstitutions": { "#489FDF": "#1179C5", "#F4364C": "#DF2D42", "#00B373": "#11865C" },
      "whiteTextOn": ["#141B4D", "#647692", "#1179C5", "#DF2D42", "#11865C", "#C964CF"],
      "darkTextOn": ["#FFFFFF", "#C8D8EB", "#F0B323", "#FF8F1C"]
    }
  },
  "typography": {
    "families": {
      "heading": "Figtree, sans-serif",
      "body": "Figtree, sans-serif",
      "mono": "Roboto Mono, monospace"
    },
    "googleFonts": "https://fonts.googleapis.com/css2?family=Figtree:wght@300..900&family=Roboto+Mono:wght@300..700&display=swap",
    "defaults": { "letterSpacing": "-0.01em", "lineHeight": 1.4 },
    "scale": {
      "h1": { "family": "heading", "size": 54, "mobileSize": 40, "lineHeight": 1.1, "weight": 400, "tracking": "-0.01em" },
      "h2": { "family": "heading", "size": 24, "lineHeight": "29px", "weight": 500, "tracking": "-0.01em" },
      "h3": { "family": "heading", "size": 18, "lineHeight": 1.4, "weight": 600, "tracking": "-0.01em" },
      "bodyLarge": { "family": "body", "size": 18, "lineHeight": 1.4, "weight": 400, "tracking": "-0.01em" },
      "body": { "family": "body", "size": 16, "lineHeight": 1.4, "weight": 400, "tracking": "-0.01em" },
      "caption": { "family": "body", "size": 13, "lineHeight": 1.4, "weight": 400, "tracking": "-0.01em" },
      "label": { "family": "mono", "size": 11, "lineHeight": 1.2, "weight": 500, "tracking": "0.12em", "textTransform": "uppercase" },
      "metric": { "family": "heading", "size": 36, "lineHeight": 1.1, "weight": 600, "tracking": "-0.01em" }
    }
  },
  "radius": { "card": "8px", "tile": "12px", "hero": "16px", "pill": "9999px" },
  "spacing": { "sectionY": "64px", "gutterDesktop": "40px", "gutterMobile": "20px", "cardPadding": "24px" },
  "motion": { "entrance": "0.35s ease fade-and-slide", "hover": "0.2s ease" },
  "logo": {
    "variants": {
      "fullcolor": "White or very light backgrounds (primary)",
      "halfreverse": "Navy or Black backgrounds",
      "white": "Blue, Steel, Green, Red, Violet backgrounds and dark photography",
      "black": "White, Silver, Yellow, Orange backgrounds; single-color print"
    },
    "urlPattern": "https://oneil.brandhub.design/logos/{family}/{base}-{variant}-rgb.svg",
    "clearspace": "Equal to the height of the logotype on all sides",
    "minSize": { "print": "1in wide", "digital": "72px wide" },
    "prohibited": ["rotate", "recolor", "distort", "outline", "gradient", "add effects"]
  },
  "iconography": {
    "groups": ["industry", "service", "miscellaneous"],
    "colorways": { "blue": "#489FDF", "ada": "#1179C5", "white": "#FFFFFF", "black": "#000000" },
    "format": "svg",
    "urlPattern": "https://oneil.brandhub.design/figma-assets/icons/{colorway}/icon-{name}-{suffix}.svg",
    "glyphRatio": 0.375
  },
  "voice": {
    "principles": [
      "We listen before we speak.",
      "We focus on what matters.",
      "We keep things simple.",
      "We use plain, honest language.",
      "We build trust through clarity and consistency."
    ],
    "uiCopy": ["Short sentences", "No jargon or hype", "No exclamation marks", "Explain what happened and the next step"]
  },
  "values": ["Take Ownership", "Grow or Die", "Entrepreneurial Spirit", "Committed to Each Other", "Strength in Kindness", "Do What You Say", "Enjoy the Ride"]
}